Portfolio

As a public relations student, the range of my skill sets has expanded from typical press release and Op-Ed writing, to now designing graphics and building my own personal branding suite for my Style & Design class. In this class, we have been challenged with specific objectives and designated to groups for our own pitch deck. This class has prepared me for outside work, like making my first Reel in the Oaks Agency or posting a graphic. I can now say that I am comfortable using the Adobe platforms to make my designs

In this course, I earned an Adobe Creative Skills Badge in Job Application Essentials. I took a multi-step course of videos and completed each assignment that leverages my skills for effective communication using Adobe Express, Acrobat, Lightroom, InDesign and Stock. I learned how to properly make my application stand out against others, design my resume and cover letter with my own personal touch and choose a proper headshot photograph. The last step of the course taught me how to create my LinkedIn header, hyperlinked with a template for creating it.

The Oaks Agency

This year, I was promoted to Account Manager for the Auburn-Opelika Running and Track Association in the Oaks Agency, where I attend races, gather content and create reels. I serve as the liaison between my company and my team of college students.

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Graphics

These graphic examples were selected from my Style & Design class, as well as a graphic I made for the Oaks Agency AORTA account.

First in-class graphic assignment using Adobe Express

I designed a book cover based on a book my friend and I wrote in 8th grade. It was created in Adobe InDesign, then transferred to Adobe Express. I learned how to make it from Adobe Tutorials. Background generated with AI.

Second book cover created in Adobe Express. Background generated with AI.

Invitation created in Adobe Express for a “How to throw a dinner party” newspaper article.

Group Project: Alumni Pitch Deck

For our Style & Design group project, we were tasked with developing a branding kit that would re-engage Auburn alumni from 2003–2013 and encourage them to return to campus for football season. We created a pitch deck from color palette choices to social media mockups.

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Instagram Reel for Style & Design Class

For the Alumni Pitch Deck presentation, I used Adobe Premiere to create a reel. Because the Kick Six of 2013 remains one of the most iconic moments in Auburn history, I incorporated the play into the reel through a compilation of student reactions and broadcast clips. By pairing these perspectives with a song currently used in Jordan-Hare Stadium, the edit aims to spark nostalgia and invite alumni back to experience today’s game-day atmosphere. The reel closes with the caption, “Where were you November 30, 2013?”

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SWOT Analysis for Amanda Uprichard

In my Social Media & PR class, we were given the opportunity to present a SWOT analysis–Strengths, weaknesses opportunities and threats–for a company of our choosing. I chose New York fashion brand Amanda Uprichard, analyzing each social media platform, picking out each strength and weakness. I presented my own recommendations as well.